What do you think of these commercials advertising skin whitening creams?
This is an Egyptian commercial advertising a skin whitening cream, "Fair & Lovely".
http://www.youtube.com/watch?v=KIUQ5hbRHXk
This is the same "Fair & Lovely" cream advertised in India.
http://www.youtube.com/watch?v=F-9tcXpW1DE
This product is called "Fair & Handsome" and is marketed in India to men.
http://www.youtube.com/watch?v=1uvuQJJwusU
This last commercial is an Indian parody of the above commercials.
http://www.youtube.com/watch?v=ahdvo70fRhk&feature=related
CAustin II, don’t you think artificial tanning is quite different from skin whitening? In the first commercial, the woman just graduated from college and had difficulty finding a job until she bleached her skin. I don’t think artificial tanning is the same thing. If it were, I would be made to feel like I had to tan in order to get a job, since I have pale skin, but it’s never even crossed my mind, let alone having been discriminated against at a job!
Oh maaaan. I remember this. Before we left bahrain my mother dragged three boxes full of these things.
To England.
Yeah, it makes no sense (on both ways). I was a happy kid all my life being always dark ( I thought sunlight = health). I never actually sunbathed but I swam alot, and I used to be proud of the cool white criss-crosses on my back where my swim suit left.
But I find it terrible how everyone strives to look remotely caucasian. I still recall a vogue magazine celebrating minority models. Black and asian models. But when you look through you’d realise at the start that all the african models looked like russian media beauties with dark skin.
Do a comparision and you’d see the same high cheekbones on caucasians, square cut jaws with a delicate downward tilt of an impeccably smooth chin and small button noses. Also their hair was straight and glossy.
The asians–were simply orientals that all looked like copies of Lucy Liu. Some had dyed their hair ginger, but otherwise they all looked exactly alike. Caucasian, and nothing like they used to be (unless my assumptions are correct that the black models are actually painted white models in wigs).
It’s almost as if we were expected to smile and applaud that because "Look, honey; She thinks she’s *people*!"
Okay, I’m a purist when it comes to physical genetics. Putting it down and forcing people to hide it is beyond repulsive, and I’m sorry millions of women are being fed this. There were many beautiful and decent people I knew that didn’t need this, especially shouldn’t have anything to do with what harmful chemicals are exploiting their money resources to make them achieve ‘equality’.
brainwashing people that white is beauty to sell their products. what do you expect? they’re business people and they want to make money.
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It’s reflective of a worldwide trend where people, particularly foreign people in countries where the native majority is fair-skinned, tend to be hated, feared, or just regarded as ‘lower-class’ for having darker shades of skin. Worldwide, darker skin tends to be associated with poverty, and all the things that go with that.
It’s got an ironic note to those of us living in places where artificial tanning is popular.
EDIT – Oh, it’s certainly not the same thing – I wasn’t trying to imply it was. It’s just remarkable how around here (and I know ‘here’ varies a bit for us on here, so I’ll specify the US west coast for me) we glibly play with our skin tones for cosmetic reasons, while in other parts of the world racism is still strong enough that people will try dangerous solutions to make themselves as white as possible so as to be discriminated against less.
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The fair skin has been established as the standard of beauty. Its too late to go back now and undo it.
ps: you look hot ;D
pps: your hot and intelligent ;D
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Awful, this stuff is terrible for you, it’s pretty much just bleaching your skin. The idea that being white skinned will make you successful is terrible.. I wish they didn’t do this… In england these products aren’t considered safe and they cannot be sold here… It’s such a shame that people do this to themselves..
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AWESOME links LOL
I believe the issue is nothing more than advertising.
For example — historically men/women did not bath daily, until soap was exploited by commercialism back in the 1930’s in the USA — USA USA USA: chant along please LOL — with that, they invented a term to reinforce bathing with soap everyday and to encourage righteous, god fearing Americans that — "Cleaniness is next to Godliness"
Purely advertising, nothing more.
But funny, being from Microsoft land, where there is a tanning salon every 5 miles — O, don’t have time — spray it on at home, baby — o yeah, color in a bottle
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seriously, you have to be careful with hydroquinone
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Lighter skin has traditionally been seen as something only the upper class can have since they can avoid laboring in the sun all day. Think about all those stories of ‘fair-skinned maidens’ and such.
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I can’t find one thing right with the concept of skin whitening.
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it’s stupid. seriously.
the only logical fair cream commercial I saw was only one (while the others are absurd); it is an Asian commercial (Silky Girl i think) that shows up women of different skin colors one by one, and says how beautiful they are (e.g. black and beautiful, white and beautiful, yellow and beautiful…..etc.)…. "but if you would like to get fairer, we can’t do any better but fair and beautiful" (means that was where they promoted the cream named "fair and beautiful")
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As much as you guys will think, "Ugh, these people just assume that the whiter you are, the hotter you are. It’s ridiculous! Especially when us white people try so hard to get tan…" you’re just sh*tting yourselves because even you guys think darker skin isn’t hot. It’s natural for people to think like that. It just doesn’t look appealing to most people and since those people are born with that skin, they will want lighter skin to look more beautiful. You guys take your skin for granted. But yes, I agree it’s horrible for your skin and it’s horrible that people have been driven to this.
I also agree with the people who say white skin = upper class
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It’s the same reason why people in America waste their money on diet pills and tanning salons.
Each country has it’s own standard of beauty – I was reading yesterday about a tribe in Africa who believe "fat is beautiful," where it’s seen as a status symbol that a man can keep a herd and is able to fatten up on their milk, meaning he can be a good provider for his family.
While we may not discriminate to the same degree if someone is pale, they certainly make get ridiculed for it. We have laws that protect against that discrimination. Just a few hundred years ago, in the US, being fat and pale was a status symbol meaning your family had enough money that you didn’t have to work all day long.
Another example being the well-known Kayan tribe – women wear brass coils around their neck to "expand them." While it does more to push down the clavicle than anything, it’s part of the standard of beauty to the tribe (one of the speculated reasons). I don’t understand it personally because I wasn’t taught their views and don’t know their culture.
It’s a cultural standard of beauty or status symbol. It’s weird to us because we have our own standards and don’t understand theirs.
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The commercials were disturbing to me.
Maybe it was due to the language barrier/translation, but they play on peoples insecurities.. (ie the women will not like you or find you attractive or you will not get hired for a job if your skin is dark.)
Frankly, in both examples I felt the people looked better in the BEFORE state.
If you look at it like cosmetic surgery, (such as when it’s an elective procedure) it’s not that different. Some people wear colored contacts, or have boob jobs or LASIK or rhinoplasty.. It’s obviously not for everyone.. But the common theme in the advertising is that you NEED this for x, y or z reasons. They play on insecurity to sell their products.
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Oh maaaan. I remember this. Before we left bahrain my mother dragged three boxes full of these things.
To England.
Yeah, it makes no sense (on both ways). I was a happy kid all my life being always dark ( I thought sunlight = health). I never actually sunbathed but I swam alot, and I used to be proud of the cool white criss-crosses on my back where my swim suit left.
But I find it terrible how everyone strives to look remotely caucasian. I still recall a vogue magazine celebrating minority models. Black and asian models. But when you look through you’d realise at the start that all the african models looked like russian media beauties with dark skin.
Do a comparision and you’d see the same high cheekbones on caucasians, square cut jaws with a delicate downward tilt of an impeccably smooth chin and small button noses. Also their hair was straight and glossy.
The asians–were simply orientals that all looked like copies of Lucy Liu. Some had dyed their hair ginger, but otherwise they all looked exactly alike. Caucasian, and nothing like they used to be (unless my assumptions are correct that the black models are actually painted white models in wigs).
It’s almost as if we were expected to smile and applaud that because "Look, honey; She thinks she’s *people*!"
Okay, I’m a purist when it comes to physical genetics. Putting it down and forcing people to hide it is beyond repulsive, and I’m sorry millions of women are being fed this. There were many beautiful and decent people I knew that didn’t need this, especially shouldn’t have anything to do with what harmful chemicals are exploiting their money resources to make them achieve ‘equality’.
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Well, to be perfectly frank with you The Perfect One has no need for skin cream to revitalize dry skin and make one feel younger. He does not pay attention to any of those commercials which is a waste of time to his perfect schedule. You see, my skin is smooth without any blemishes, acne or blackheads whatsoever. The knees and elbows without any dry cracks and is flawlessly smooth and silky. There is not a blemish, dry skin or acne on this body because, because, because he is just so……Perfect.
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Mr. P has spoken.